About this item

• ELASTICIZER: Our iconic, multi-award-winning, supercharged formula to instantly hydrate and strengthen your hair, add shine and reduce frizz.
• HOW TO USE: Apply Elasticizer liberally in sections to damp hair before shampooing. Leave for a minimum of 10-20 minutes. Cover with a shower cap or towel - the heat created helps open your hair¡¯s cuticles so they can properly absorb the nutrients. Rinse thoroughly, then shampoo and condition as normal. For best results, use regularly, once to twice a week, can be used more frequently.
• RESTORE YOUR HAIR: Strands feel like straw? Frizziness out of control? Or simply want to improve the condition of your hair? A weekly fix of Elasticizer is the answer your hair's been waiting for.
• IDEAL FOR ALL HAIR TYPES: Unlock the secret to conditioned, bouncy and nourished hair with our pre-shampoo hydrating hair mask. You'll experience a smoother texture, no more frizz, plus restored elasticity and bounce instantly.
• SUSTAINABLE: Many of our products are vegan-friendly and we never test on animals. Our packaging is sustainable and crafted from recycled materials such as sugarcane bio-plastic and Post-Consumer Recycled (PCR) plastic.