About this item

• Neutralizes Brassiness for Brighter Blondes - Purple pigments tone away unwanted yellow and warm tones, leaving blonde, silver and highlighted hair cool, luminous and vibrant without over toning or dulling.
• Gentle, Hydrating Cleanse for Color-Treated Hair - Sulfate-free, protein-free and paraben-free formula cleanses without stripping moisture, keeping lightened hair soft, manageable and healthy-looking. Safe for extension wearers.
• Botanical Radiance & Protection - Blueberry and purple yam extracts help maintain vibrant tones, add healthy shine, and protect hair from dulling environmental stressors.
• Softness, Smoothness & Frizz Control - Lightweight formula nourishes to reduce frizz, improve manageability, and keep hair touchably soft. For best results, use 1-2 times per week or as needed.
• Clean, Vegan & Safe for Blonde, Platinum, Silver & Highlighted Hair - Sulfate-free, paraben-free, protein-free, cruelty-free, DMDMh-free, phthalate-free and gluten-free. Safe for colored-treated hair and hair extensions.