About this item

• NEW WASH RICH: It's not a shampoo. It¡¯s a cleansing cream. And your healthiest hair starts here. New Wash Rich's formula doubles up on moisture to nourish dry hair, restore softness, preserve color and avoid damage caused by traditional shampoos.
• SIMPLIFY YOUR HAIR ROUTINE: New Wash Rich gently removes buildup while adding extra-moisture, simplifying your wash day routine. Rebalance your natural oil production, restore softness and shine for effortless detangling and help hair color last longer.
• GENTLE INGREDIENTS: With a custom blend of essential oils and naturally derived saturated cleansers, you no longer need to worry about stripping your color or drying out your strands. Free of detergents, sulfates, parabens and synthetic fragrances.
• HOW TO USE: Refill our New Wash Better Bottle with the refill pouch. Wet hair and dispense a generous amount of New Wash. Layer it on from scalp to ends, then add a bit of water. Work into hair and scalp, using our Massaging Scalp Brush. Scrub, massage, repeat. Let it sit for 2-3 minutes, then rinse thoroughly.
• HAIRSTORY: Hairstory was born from a fundamental belief: the world needs fewer, better things. We develop clean formulas that promote total hair and scalp wellness. That¡¯s healthy haircare, without compromise. Promise.