Vibrant Color: Experience radiant, long-lasting color with Color Lux Direct Vibes in Purple; Perfect for adding a touch of mystery to your look.
Bond Builder Complex: Seals the cuticle helping to lock in color and shine; Helps repair the hair from the inside out
Easy to Apply Formula: Achieve salon-quality results whether you're a coloring novice or DIY expert; No separate developer required
Ethical Beauty: This semi-permanent dye is formulated without parabens, sulfates, or ammonia; Vegan and cruelty-free, made without any animal-derived ingredients or testing
Semi-Permanent Wear: Enjoy bold hair color for 4-8 weeks; Semi-permanent color formula fades gracefully
