Voluminous Mascara: Our Black Mascara noticeably volumizes, lengthens, and defines amped-up, natural-looking eyelashes; this volumizing mascara is lightweight, endlessly buildable without flaking, clumping, or crunching
Unique Mascara Brush: The triple-wave wand with three flexible bands visibly lengthens and defines every lash while building bold volume. Powered by Aquaflex Technology to keep lashes lifted, volumized, and humidity-proof. Use the inner curve for volume and the longer bristles to lengthen; apply extra coats while wet for added drama
Safe for Sensitive Eyes: This smudge-free and non-clumping mascara is ophthalmologist-tested and contact lens safe; the easy wash-off formula helps reduce irritation and breakage
Sustainable Packaging Commitment: Tower 28 Mascara comes in packaging made with 78% PCR (post-consumer recycled) plastic, reflecting our ongoing commitment to more sustainable beauty
Designed for Sensitive Skin, Made for All: We design vegan makeup products that are safe for even the most sensitive skin; clean, irritant-free, and cruelty-free mascara
