Pacifica Activist Volume & Curl Mascara – Plant-Based Formula
About this item
Lift, Curl & Volumize: Get ready for major lash lift-off with Pacifica’s Activist Volume & Curl Mascara. This unique mascara is formulated to give you **voluminous, curled, lifted, longer lashes without compromise**. From the first coat, you’ll notice a difference – it contains a proprietary blend of plant waxes, plant fibers, and plant resins that work together to instantly curl your lashes and amp up the volume. The result? A beautiful wide-eyed curl that holds, plus noticeable thickness and length. It’s like a lash curler and volumizing mascara in one product.
Proprietary Clean Formula: The Activist Mascara features 96% naturally derived ingredients and a formula free of common microplastics and harsh additives. Instead, we use natural plant waxes to add body, plant fibers to extend the lashes, and Shorea Robusta Resin & Acacia Senegal Gum to create a gentle film that locks in the curl. This mascara is talc-free, parabens-free, phthalates-free, and contains no Nylon-6 (often found in mascaras as a plastic-based lengthener). It’s proof that you can get high-impact results with clean ingredients. Plus, we’ve included vegan collagen and plant oils to nourish and condition your lashes, so they stay healthy while looking fabulous.
Custom Vegan Brush: Applying this mascara is a breeze thanks to the **Vegan Curl Activator Brush**. It’s a 100% vegan curved brush with flexible bristles that are designed to load up your lashes for maximum volume. The curve hugs your lash line, making sure even the tiny corner lashes get coated and lifted. As you sweep it through, it separates and fans out your lashes, preventing clumps. In just a few swipes, every lash is defined and coated from base to tip, giving a doe-eyed effect that really makes your eyes pop.
Weightless All-Day Wear: One of the best parts of this mascara is how it wears – or rather, how you barely feel it. The formula is long-wearing (up to 12 hours) but totally weightless and easy to wash off. It won’t weigh down the curl it just gave you. Lashes remain soft and pliable, which means no flaking into your eyes during the day. When you’re ready to remove it, simply use warm water and gentle pressure or a bit of cleanser – it’s washable and doesn’t need a harsh remover. No smudgy raccoon eyes left behind, no tugging at your lashes.
Activist-Minded & Eco-Friendly: True to its name, the Activist Mascara is part of Pacifica’s effort to do good. With this product, Pacifica is using its platform to inspire activism and encourage environmental consciousness. The mascara comes in a pretty custom glass bottle (with an easy-to-grip cap) to reduce plastic waste. It’s packaged in an FSC-certified paper box. And of course, it’s completely vegan and cruelty-free. So while you’re achieving gorgeous lashes, you’re also supporting a brand that cares about the planet and its creatures. Beauty with a cause – that’s something to smile about every time you swipe on your mascara.