Proraso Moisturizing and Nourishing Pre-Shave Cream softens the beard and prepares the skin before shaving to enhance the razor's glide, reduce irritation and create an additional layer of protection between the skin and the blade. Shea Butter keeps the skin soft and supple while Sandalwood Oil has a nourishing, calming and soothing effect. Features the warm, masculine scent of Sandalwood. Cruelty-free, with 97% of ingredients of natural origins, and of course, there’s no parabens, phthalates, silicones, mineral oils, artificial colors or sodium laurel sulfate. Originating in Italy, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first product -- Pre-Shave Cream -- in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
Brand Story
Proraso has been transforming shaving into a pleasurable experience for decades. The distinctive quality and performance of Proraso products has made them a staple in barbershops throughout Italy.
